Veloraa Cookie Policy — how we use cookies and tracking technologies on 2strength.in
Cookie policy
This policy explains what cookies are, which ones we use on 2strength.in, why we use them, and how you can control them.
4 cookie types
Essential, functional, analytics, and marketing
You're in control
Accept, reject, or customize via our consent banner
Retention limits
Session to 2 years — no indefinite tracking
No selling of data
Cookie data is never sold to third parties
Your consent matters: When you first visit 2strength.in, we will ask for your consent before placing any non-essential cookies on your device. You can change your preferences at any time using the cookie settings link in the footer of our website. Essential cookies are always active as they are necessary for the site to function.
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners about how visitors use their site.
Cookies can be first-party (set directly by 2strength.in) or third-party (set by external services we use, such as analytics or advertising platforms). They can also be categorized by duration:
- Session cookies — temporary cookies that exist only for the duration of your browser session and are deleted when you close your browser.
- Persistent cookies — cookies that remain on your device for a set period or until you delete them. They help us recognize you on return visits and remember your preferences.
In addition to cookies, we may also use similar tracking technologies such as web beacons (transparent pixel images used in emails and web pages to track opens and clicks), local storage (browser-based storage for app preferences), and session storage (temporary in-browser storage cleared when a tab is closed). All references to "cookies" in this policy cover these technologies too.
We organize our cookies into four categories based on their purpose. Your consent is required for all categories except essential cookies.
Essential cookies
Required for the website to function. They enable core features such as page navigation, secure login, session management, and access to protected areas. Without these, our Platform cannot work properly.
Always active — no consent requiredFunctional cookies
Remember your preferences and settings across visits — such as language, region, accessibility options, and previously entered form data. They enhance your experience but are not strictly necessary.
Requires consentAnalytics cookies
Help us understand how visitors interact with our site — which pages are visited, how long sessions last, where users come from, and where they drop off. This data helps us improve our Platform and content.
Requires consentMarketing cookies
Track your activity across websites to enable us and our advertising partners to show you relevant ads and measure campaign effectiveness. These may be set by third-party platforms such as LinkedIn or Google Ads.
Requires consentThe table below lists the main cookies used on 2strength.in. This list is updated periodically as our Platform and third-party services change.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | Veloraa | Maintains your login session across page requests | Session |
| csrf_token | Veloraa | Protects against cross-site request forgery attacks | Session |
| cookie_consent | Veloraa | Stores your cookie preferences to avoid repeated prompts | 12 months |
| auth_token | Veloraa | Keeps you logged in during your active session | Session |
| lb_sticky | Veloraa | Routes your requests to the correct server for consistency | Session |
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| locale_pref | Veloraa | Stores your language and region preference | 12 months |
| theme_pref | Veloraa | Remembers display preferences such as dark/light mode | 12 months |
| vimeo_* | Vimeo | Enables course video playback and remembers playback position | Session / 1 year |
| intercom_* | Intercom | Powers our live chat and support widget | 9 months |
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Tracks unique visitors, sessions, and page views. IP anonymization enabled. | 2 years |
| _gid | Google Analytics | Distinguishes unique users over a 24-hour period | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics | 1 minute |
| _hjSession_* | Hotjar | Records anonymous session behaviour (scroll, clicks) for UX analysis | 30 minutes |
| _hjSessionUser_* | Hotjar | Identifies returning users for Hotjar session continuity | 12 months |
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| li_fat_id, UserMatchHistory | Tracks LinkedIn ad conversions and enables retargeting campaigns | 30 days | |
| _gcl_au | Google Ads | Measures ad conversion events from Google Ads campaigns | 3 months |
| fr | Meta (Facebook) | Delivers and measures Meta advertising campaigns | 3 months |
| IDE | Google DoubleClick | Used for programmatic advertising and frequency capping | 13 months |
Third-party providers listed above have their own privacy and cookie policies. We encourage you to review their documentation for full details on how they process data collected via these cookies.
Our email communications — including enrollment confirmations, course updates, newsletters, and marketing messages — may contain web beacons (also known as tracking pixels). These are tiny, invisible images embedded in the email that allow us to determine whether the email was opened and which links were clicked.
- Whether an email was opened and when
- Which links within the email were clicked
- The general geographic region from which the email was opened (based on IP)
- The type of device and email client used to open the email
This data helps us improve the relevance of our communications and understand what content is most useful to our learners. Transactional emails (enrollment confirmations, password resets, certificate issuance) include tracking to confirm successful delivery. Marketing emails include tracking only where you have opted in to receive them.
You can disable email tracking by setting your email client to block remote images, or by unsubscribing from marketing communications at any time using the unsubscribe link in any email we send.
You have several ways to control which cookies are active on your device when you use 2strength.in. We respect your choices and make it easy to update your preferences at any time.
Cookie consent banner
When you first visit 2strength.in, a consent banner allows you to accept all, reject non-essential, or customize your preferences by category.
Cookie settings link
Access and update your preferences at any time via the "Cookie settings" link in the footer of every page on 2strength.in.
Browser settings
Most browsers let you block or delete cookies through their privacy settings. Note that blocking essential cookies may prevent some features from working.
Opt out of ad targeting
Opt out of interest-based advertising via youronlinechoices.com (EU) or aboutads.info (US).
Google Analytics opt-out
Install the Google Analytics opt-out browser add-on to prevent your data being sent to Google Analytics across all sites.
Mobile device controls
On iOS and Android devices, you can limit ad tracking through your device's privacy settings under "Advertising" or "Privacy and Security".
| Browser | How to manage cookies |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy and Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies |
| Opera | Settings → Advanced → Privacy and security → Site settings → Cookies |
Withdrawing consent for non-essential cookies will not affect the lawfulness of processing that took place before your withdrawal. It will not affect processing carried out on the basis of legitimate interest or contract performance.
Some features of 2strength.in are powered by third-party services that may set their own cookies. These services are listed below with links to their respective privacy and cookie policies. Veloraa does not control these third-party cookies.
| Service | Purpose on our site | Their policy |
|---|---|---|
| Google Analytics | Website traffic and behaviour analytics | policies.google.com/privacy |
| Google Ads / DoubleClick | Advertising conversion tracking and retargeting | policies.google.com/privacy |
| Hotjar | UX session recordings and heatmaps | hotjar.com/legal/policies/privacy |
| LinkedIn Insight Tag | Professional audience retargeting and B2B campaign measurement | linkedin.com/legal/privacy-policy |
| Meta Pixel | Social media advertising measurement and custom audiences | facebook.com/privacy/policy |
| Vimeo | Course video hosting and playback | vimeo.com/privacy |
| Intercom | Live customer support chat | intercom.com/legal/privacy |
| Stripe | Secure payment processing (fraud prevention cookies) | stripe.com/privacy |
We periodically review our third-party relationships and will update this table as services are added or removed. We choose third-party providers who maintain appropriate data protection standards consistent with our Privacy Policy.
Our use of cookies is governed by the EU ePrivacy Directive (Cookie Law), GDPR, and equivalent national legislation where applicable. The legal bases we rely on are:
- Essential cookies: Legitimate interest and necessity to provide the service — no consent required.
- Functional, analytics, and marketing cookies: Your freely given, specific, informed, and unambiguous consent via our cookie consent management tool.
We set cookie lifespans to the minimum necessary for their purpose. Where analytics or marketing data is associated with your personal data, the retention periods in our Privacy Policy apply. Anonymized and aggregated analytics data may be retained for longer periods for trend analysis and platform improvement.
Some browsers transmit "Do Not Track" (DNT) signals to websites. We currently do not alter our data collection practices in response to DNT signals, as there is no universally accepted standard for how these should be interpreted. We instead rely on our consent management system to honor your privacy preferences.
We review and update this Cookie Policy regularly — at least annually — and whenever we make significant changes to the cookies we use or our consent management approach. The "last updated" date at the top of this document reflects the most recent revision. Where changes are material, we will notify you via our cookie consent banner or email. Your continued use of 2strength.in after any update constitutes acceptance of the revised Cookie Policy.
If you have questions about how we use cookies, wish to exercise your rights, or want to raise a concern, contact our data protection team at privacy@2strength.in. If you are not satisfied with our response, you may lodge a complaint with your local data protection authority — for example, the ICO in the United Kingdom, or your relevant EU supervisory authority.